‍In this webinar, we will explore how and what sustainability claims are regulated,  and discuss common misconceptions about food labeling while providing tips for correctly interpreting product labels and claims.We'll start off by exploring the various roles that federal agencies play in the food system.  

We'll also talk about what voluntary front-of-package labeling is, and go over different kinds of claims that brands can make on their products, including third party certifications. Finally, we'll tackle some common misconceptions about food labeling and what the unregulated terms on product packages really mean (clean, sustainable, green…).

You'll leave this webinar with a better understanding of the legal requirements for sustainable food labeling, and you'll have all the tools to help you sort out what labeling is government regulated, what is overseen by private third-party certifiers, and what is a marketing tool. We will also offer opportunities to get involved with current labeling activities, including sending public comments to the FDA.

 OBJECTIVES

• Examine what front of package food labeling is and its scope in the U.S.
• Discover the overall authority of major U.S. regulatory agencies in relation to food labeling
• Evaluate various sustainability labeling claims and learn how to recognize them on food packaging
• Recognize popular food marketing and sustainability terms used by CPG food and beverage brands
• Learn how to differentiate Marketing tools and sustainability claims from regulated claims and third-party certifications like: USDA organic, Fair Trade, Rainforest Alliance Certified, Non-GMO VerifiedWebinar Description